The short version
Organic growth comes down to three things: a technically sound site, the content you publish, and the links pointing back to you. None of this is new to your programme; it's a question of sequence and emphasis.
Where we stand
| Company | Domain rating | Sites linking to them | Articles published |
|---|---|---|---|
| MaximaYou | 32 | building | building |
| Numeric | 65 | 1,867 | 156 |
| FloQast | 72 | 2,766 | 268 |
| HighRadius | 74 | 4,353 | 764 |
Ahrefs, June 2026.
Technical SEO: the groundwork
This always comes first: if a site can't be crawled and indexed cleanly, nothing else gets a fair chance. The good news is it's done. The foundation is in place, and we keep it maintained as the site grows. Nothing on the technical side is holding back the next two.
Content: broader, and a bit faster
Pace: from 4–5 posts a month to 10–12
Numeric and FloQast look like modest publishers today, at around five posts a month each. That hides how the libraries got built: both shipped over a hundred articles in just the last two years, on top of template libraries of 28 and 10 pages. HighRadius operates on another level entirely, with 445 articles in 2024 alone and still around 13 a month through 2025.
From each site's sitemap publish dates. 2026 is year-to-date (June), shown lighter. Numeric and FloQast are both on pace for their biggest year yet. Bar heights are scaled within each company.
That's the context for the pace conversation. They have a multi-year head start, and none of them have stopped. At four to five posts a month we'd be matching their cruising speed while the gap stays where it is. Catching up in a shorter window means moving faster than they do, and ten to twelve a month is that step up.
Bottom-of-funnel stays the priority
Your focus on BOFU is right. It's the content closest to revenue, and it stays front and centre. Top-of-funnel is what we'd add around it, for a simple reason: that's where the volume is. BOFU keywords are few and heavily contested, while most of the searching your buyers do happens further up. And the content doesn't need to sit tightly around the product. Here's what actually earns your competitors their traffic:
| Post | Who | Visits/mo |
|---|---|---|
| Best account reconciliation softwareBuyer guide · bottom of funnel | Numeric | ~2,700 |
| What is the month-end close processExplainer · top of funnel | HighRadius | ~1,700 |
| Debit vs credit in accountingExplainer · top of funnel | HighRadius | ~1,500 |
| Month-end close checklistChecklist · top of funnel | FloQast | ~1,200 |
| NetSuite pricing, explainedNot even about their product | Numeric | ~500 |
Not every post needs to win, either. A handful usually end up carrying the blog; Numeric's top ten posts bring in over half of its blog traffic. You publish across a topic, let the winners emerge, and the depth quietly builds around the BOFU pages. Numeric's best page is a buyer guide sitting among dozens of explainers on the same topics.
The blog can stay thought leadership
None of this has to change the character of the blog. If you'd rather keep it purely editorial, the checklists and buyer guides can live in their own section of the site. They can rank well from there, and the blog keeps its voice. It's a structural choice, and either way works.
Backlinks: building, with room to accelerate
Authority sets the ceiling on everything above. A strong page on a DR 32 site is still fighting uphill against domains with two to four thousand sites linking in, which is why link-building stays a core part of the programme. It's already running, and the trend is right. If you'd like to close the gap faster, we can step it up whenever you're ready and aim domain rating at the 45–50 range, where pages start competing on fair terms.
To sum up
The technical groundwork is covered. On content, we lift the pace to ten or twelve posts a month and widen the mix, with BOFU staying front and centre and TOFU building around it. Backlinks keep coming in as they are, and if you'd like to move faster there, we can turn up the pace whenever you're ready.
Happy to talk it through on a call and settle the numbers together.
The competitor reports
The full data behind this note, one report per company: publishing cadence, site structure, and the keywords every page ranks for.